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Some coasters are collectible items. Tegestology is a term coined from Latin (teges "covering" or "mat", and etis) defined as the practice of collecting coasters, with practitioners known as tegestologists.
Around 3,000 advertising are broadcast to today's oversaturated customers per day. Because of the advertising' constant attempts to persuade customers, their attention spans are considerably reduced.
There is a 65% retention rate for printed coasters. Think about this After eating or drinking, two out of every three people recall the text on coasters. That indicates that 65% of consumers can remember your brand, service, or company. Instead than coming off as an advertisement, it prompts discussion.
According to our research, branded coasters have a real-world impact on sales by influencing 22% of purchasing decisions. For context, the typical influence of a highway billboard is 1-3 percent.
Customized coasters provide you extra advertising value for your money. Since a coaster order offers 465,750 impressions, why pay more for people to view your message? This is how: Every time a consumer sits down, they order 2.3 beverages. A consumer looks at the coaster an average of nine times throughout one drink. One coaster can provide up to 186.3 impressions during the course of its nine trips. For instance, if a 2500 coaster order results in 465,750 total impressions at $400, that works out to just $0.000865 per impression.
A tegestologist is someone who collects drink coasters or beer mats. The term is derived from the Latin word teges, which means "covering" or "mat".
Tegestology is a hobby that has been around for almost as long as beer mats themselves. Tegestologists gather beer mats from various pubs, breweries, and festivals, similar to how philatelists collect stamps.
The earliest known use of the term "tegestology" was in the 1960s
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